The main purposes of the competitive intelligence system:
- providing management with reliable, objective and complete information about the intentions of counterparties, strengths and weaknesses of competitors;
- collecting data that allows you to influence on the position of opponents during business negotiations;
- notification of possible emergence of crisis situations;
- monitoring and control of the implementation progress of the concluded contracts and previously reached agreements;
- timely provision of management with reliable and complete information about the competitive situation around the company;
- foreseeing of the competitor's policy and defining it by taking preventive measures;
- collection and analysis of strategic information about processes in the economy, politics that affect the company's activities;
- determination of directions for further long-term development of the company in the market of goods and services;
- clarification of the structure and dynamics of the market in which the company operates (or plans to operate).